Discount strategy for Shopify stores
Guides for running discounts on Shopify, grouped by the situation your store is in.
Black Friday is 27 November. Plan your sale
Set up a discount
Get a campaign live, and understand what Shopify will and will not let it do.
Shopify Discount Apps Compared: Pick by the Sale (2026)There is no single right app. There is a right app for the sale you are about to run, and five questions that tell you whether it will hold up.Mahbod Mortazavi
Percentage Discounts in Shopify: How to Create OneHow to create a percentage discount in Shopify, step by step: automatic or code, which products, how long it runs, and whether you can cap the saving per order.Mahbod Mortazavi
Shopify Discount Combinations: How to Stack or Stop ThemTwo discounts stack only when both of them say yes. How to stack a volume discount, a code and free shipping, how to keep codes off sale items, and what the cap of 25 automatic discounts means for apps.Mahbod Mortazavi
Grow the cart
The order is too small. These are the offers that make it bigger without cutting the price on everything.
What Is a Quantity Discount? How to Add Breaks on ShopifyThe more a customer buys, the less each item costs. How to set quantity breaks on Shopify, choose how items are counted, and show the tiers where shoppers see them.Mahbod Mortazavi
How to Make Free Shipping Profitable on ShopifySet the free-shipping threshold above your average order so the extra items pay for postage.Mahbod Mortazavi
How to Auto-Add a Free Gift to the Cart on Shopify When It Reaches an AmountA shopper reaches $64 and her free lip balm lands in the cart by itself. How to set the gift up, have it added to the cart for her, and taken out again if the cart drops.Mahbod Mortazavi
Turn browsers into buyers
Traffic arrives and leaves. These are the ways a discount gets noticed and acted on.
Limited-Time Offers (LTO): 20+ Shopify ExamplesAn offer with a firm end. What it means, why it works, 20+ examples, and the rules that keep the deadline honest.Mahbod Mortazavi
How to Increase Your Shopify Store Conversion RateMore orders from the same traffic starts with knowing your number, then fixing the step where shoppers leave.Mahbod Mortazavi
Shopify Promotion Ideas: 15 Ways for Your StoreA promotion is a reason to buy now. Fifteen of them, what each one costs you, and how to set it up on a Shopify store.Mahbod Mortazavi
Sell through a season
Black Friday, a holiday, a quiet month. Planning the sale before the week it starts.
ChatGPT Ads for Black Friday: which offer to run, and how to tell if it paidWritten with the Orichi team: a new ad channel, tested in the busiest week of the year, with an offer built for the questions people ask ChatGPT.Alex
When Do Shopify Stores Start Their Black Friday Sale?Not in early November. The median store started its sale six days before Black Friday, and a quarter started on the day itself.Mahbod Mortazavi
Average Black Friday Discount on Shopify: What Stores RanMost Black Friday advice assumes 50%. Across the campaigns stores actually ran, the median was 20%.Mahbod Mortazavi
Know what worked
Whether the discount made money or just moved it. How much to give, and how to tell.
Shopify Discount Percentage: What Works? (Data)The percentages stores actually choose, what each range is for, and how to test the right one for your margin.Mahbod Mortazavi
Fixed Amount vs Percentage Discount: Which to Use WhenWhen $10 off beats 20% off, when the reverse is true, and how to run either on Shopify.Mahbod Mortazavi
How to Test a Discount StrategyRun your discount on one group of products, hold it back from a similar group, and you get close to what it really added. How to set the test up in Discounty and read the result.Mahbod Mortazavi
Where discounts are going
AI assistants are starting to buy on the shopper’s behalf. What that does to a discount.
A Monday Shopify Discount Review With ChatGPT or ClaudeDiscounty connects to the AI app you already use. Ask which campaigns are running, which overlap and what to plan for Black Friday, and the answers come from your own store.Mahbod Mortazavi
Run Your Discounty Sales From Shopify SidekickSidekick only works with apps that build a connection for it, and Discounty built one. Ask about your campaigns, describe a sale or change one, all from your Shopify admin.Mahbod Mortazavi
What Is Lumos? Set Up a Shopify Sale in One Sentence With Discounty's AIType the sale the way you would say it, such as 20% off all soaps from Friday to Sunday. Lumos picks the campaign type, fills in the discount and the dates, and waits for you to save.Mahbod Mortazavi
Discount terms explained
Definitions, and the differences people mix up.
Promotion vs Discount vs Offer: The DifferencesThree words merchants mix up: what each one means on Shopify and when to use which.Mahbod Mortazavi
Trade Discount vs Cash Discount: The DifferenceTrade discount comes off the list price for resellers; cash discount rewards paying the invoice early.Mahbod Mortazavi
Types of Promotion in Marketing: 6 Types ExplainedThe six ways a business gets its message out, what each one is for, and which ones an online store can run.Mahbod Mortazavi
Run your next sale with Discounty
All six kinds of Shopify discount in one place, from a collection sale to a free gift, set up without a developer.