Imagine scrolling through a Shopify store. One product says “$50,” while another boasts a bold “10% OFF!” badge. Which grabs your attention? Most shoppers are drawn to the one with the discount badge. Why? Because badges highlight deals and create an instant sense of value.
Discount badges on Shopify do more than just look pretty—they’re a proven way to increase sales, improve conversion rates, and keep customers coming back.
In this article, we’ll cover everything you need to know about discount badges, from their benefits to implementation strategies. Whether you’re just starting or looking to optimize your store, we’ve got you covered.
What Are Discount Badges, and Why Do They Matter?
Discount badges are the digital equivalent of a neon “SALE” sign in a shop window. They visually call out promotions, helping customers find the best deals without hunting through pages of products.
Why They’re a Big Deal for Shopify Stores
- Attention Grabbers: Like a flashlight in the dark, badges draw the eye to specific products.
- Instant Clarity: Shoppers immediately know which items are discounted, eliminating guesswork.
- Higher Click-Through Rates: Products with badges can see a 20-30% increase in clicks compared to those without.
Think of browsing Netflix. Shows with “Trending” or “New Episode” labels grab your attention first, right? Shopify discount badges work the same way—they spotlight what’s special and worth clicking on.
Discount Badge Importance on Shopify
Discount badges don’t just decorate your store—they play a direct role in improving performance.
The Numbers Speak:
Real-World Examples:
E-commerce giants like Amazon demonstrate how badges impact sales:
- Lightning Deal Badge: Products featuring this badge saw up to a 17% increase in traffic and a 25% rise in sales and conversions.
- Prime Badge: Items with this badge experienced a 17% uptick in traffic and were 30% more likely to be purchased.
Why You Need Discount Badges:
- They Set Expectations: Shoppers want deals. Seeing a badge reassures them they’re in the right place.
- Highlight Seasonal Discounts: Badges make Black Friday or holiday sales impossible to miss.
- Guide Buying Decisions: A badge saying “Best Seller” or “Limited Time Offer” can nudge customers toward specific products.
Pro Tip: Use badges to highlight tiered discounts (e.g., “Buy 2, Get 20% Off”) for added value. Discounty can automate these, saving you time.
Shopify Discount Badge Template: A Step-by-Step Guide
If you’re not a design whiz, templates can make creating badges much easier. Here’s how to get started:
1. Choose a Template That Fits Your Brand
Apps like Discounty offer pre-designed options that you can tweak to match your store’s look and feel.
2. Customize Your Badge:
- Adjust colors to match your Shopify theme.
- Add clear text that reflects the promotion, like “15% OFF” or “Buy 1, Get 1 Free.”
- Ensure it’s sized correctly for both desktop and mobile views.
3. Apply the Badge Across Products:
Use tools to assign the badge to individual products, collections, or your entire store.
How to Add Sale Badge on Shopify: A Practical Walkthrough
Adding a sale badge to your Shopify store doesn’t have to be complicated. Whether you’re using Shopify’s built-in tools or third-party apps, there are several ways to get the job done. Let’s walk through the options:
Option 1: Use Shopify’s Built-In Features
Shopify themes often include basic sale badge functionality:
- Check Your Theme Settings: Go to Shopify Admin > Online Store > Themes and click “Customize.”
- Enable Automatic Badges: If your theme supports it, products with a “Compare at Price” will automatically display a “Sale” badge or a percentage discount (e.g., “20% Off”).
- Save Your Changes: Once enabled, badges will appear on qualifying products.
Limitations:
- Not all Shopify themes support badges. Some free themes lack this feature entirely.
- Customization is limited—you can’t easily change the design, color, or text of the badge without editing code.
Pro Tip: For a quick test, set a “Compare at Price” higher than the product’s selling price. If your theme supports it, the badge will display automatically.
Option 2: Use Third-Party Apps (Recommended for Customization)
For more advanced badge functionality, third-party apps like Discounty are your best bet. These tools offer full control over badge design, placement, and automation:
- Install the App: Head to the Shopify App Store and add a discount app like Discounty to your store.
- Customize Your Badges: Choose from templates or create custom designs. Adjust colors, text, and sizes to fit your branding.
- Apply to Products or Collections: Assign badges to specific items, collections, or even the entire store.
Why Use Third-Party Apps?
- You get far more customization options compared to Shopify’s built-in tools.
- Automation features save time by dynamically applying badges to new products or updated collections.
Option 3: Custom Code (For Advanced Users)
If you’re comfortable with coding and need a highly customized badge, you can modify your Shopify theme:
- Access Theme Code: Navigate to Shopify Admin > Online Store > Themes > Edit Code.
- Add Badge Code: Use CSS or Liquid to design and position your badge.
- Test Before Publishing: Ensure your badge looks good across devices.
Warning: This method requires technical knowledge and can be time-consuming. If you’re not experienced with coding, stick to apps or built-in features to avoid breaking your theme.
How to Show Products on Sale on Shopify Effectively
Badges are only part of the equation. To truly grab your customers’ attention, you need to showcase discounted products in the right places.
Where to Display Sale Products
- Homepage: Use banners or collections like “Today’s Deals” or “Limited Time Offers.”
- Collection Pages: Group sale items together for easy browsing.
- Search Results: Ensure sale badges appear in search results to capture intent-driven buyers.
Tips for Maximum Impact
- Use High-Quality Images: A discount badge won’t shine if the product photo is blurry.
- Prioritize Placement: Highlight sale items at the top of the page or within dedicated collections.
- Add Filters: Enable customers to filter products by discount percentage or price drop.
Example: Think of Amazon’s “Deal of the Day” section. By creating a similar approach on your Shopify store, you make sale products easy to find while adding urgency.
Increase Sales on Shopify with Badges: Proven Strategies
Badges are versatile tools, but using them strategically can significantly amplify your sales. Here’s how to make the most of them:
1. Add Urgency with Time-Sensitive Badges
Create badges that include deadlines, like “Ends Tonight!” or “Only 3 Left.” Urgency taps into the fear of missing out (FOMO), pushing customers to act quickly.
2. Combine Discounts with Tiered Pricing
Badges like “Buy More, Save More” or “20% Off When You Buy 3” encourage larger purchases.
3. Test Different Badge Designs
Not all badges perform equally. Experiment with:
- Colors: Red for urgency, green for savings, or gold for exclusivity.
- Shapes: Circles, banners, or ribbons.
- Text Style: Bold, italicized, or outlined fonts.
Pro Tip: A/B test your badge designs to see which one resonates best with your audience.
4. Sync Badges with Marketing Campaigns
Use badges to support your promotional efforts. For example, during a holiday sale, pair “Festive Deals!” badges with email and social media campaigns.
Studies show product badges can increase conversion rates by up to 55% by tapping into subconscious motivations like urgency and exclusivity. Common badges like “Bestseller,” “Sale,” and “Free Shipping” are proven to attract attention and drive results.
Read more BFCM tips to increase your Shopify sales.
Increase Conversion with Shopify Discount Badges
Getting people to visit your store is only half the battle—getting them to complete their purchase is where discount badges shine.
How Discount Badges Influence Customer Behavior
Using discount badges psychologically affects customer behavior to buy items, which increases your Shopify store's conversion rates. But how?
- Build Trust: A clear and transparent discount badge, like “30% Off - No Hidden Fees,” reassures customers they’re getting a genuine deal.
- Reduce Decision Fatigue: Shoppers love simplicity. Badges cut through the clutter and make it easy to spot deals.
- Encourage Impulse Buys: Seeing a badge with “Today Only!” creates a sense of urgency, prompting customers to act now rather than delay.
Psychological Triggers in Action
Pro Tip: Combine your badges with other visual cues, like countdown timers or bold callouts, to amplify their effectiveness.
Key Tips for Successfully Using Discount Badges in Shopify Stores
Want to make your discount badges work harder for you? Here are some actionable tips:
1. Prioritize Design Consistency
Badges should match your store’s branding. Imagine a sleek, minimalist store with a clunky badge—it looks out of place and might even drive customers away.
- Do: Use cohesive colors and fonts.
- Don’t: Use overly bright or distracting badges that clash with your theme.
2. Use Clear Messaging
The text on your badge should be simple and easy to understand. Examples:
- “50% Off Sitewide!”
- “Buy 1, Get 1 Free!”
Avoid vague terms like “Great Deal,” which can leave customers confused.
3. Avoid Overcrowding Your Store
It’s tempting to put badges on every product, but less is more. Focus on high-value or promotional items to maintain a clean look.
4. Test Placement and Size
Experiment with where badges appear on your store:
- Product Images: Top-left corner is a popular choice.
- Collection Pages: Draw attention to sale items.
- Cart Summary: Reinforce savings before checkout.
5. Leverage Automation
Manual updates can be a headache, especially for large inventories. Use tools like Discounty to automatically add, update, and remove badges as needed.
Conclusion: Making Discount Badges Work for Your Shopify Store
Discount badges are more than just decorative—they’re a powerful tool for grabbing attention, building trust, and boosting conversions. From customizing designs to testing placements and automating updates, there’s no shortage of ways to make them work for your Shopify store.
Ready to get started? Discounty makes the process simple and effective, so you can focus on running your business while your badges do the heavy lifting. Try For Free!
