Black Friday and Cyber Monday (BFCM) are the Olympics of eCommerce. It’s the one time a year when customers are eager to spend, and if you own a Shopify store, this is the moment you’ve been waiting for. To maximize your sales during this period, understanding discount pricing strategies for BFCM is crucial.
During the 2023 BFCM, Shopify merchants raked in a staggering $9.3 billion in sales, which is only expected to grow. But with great opportunity comes great competition, and if you’re not prepared, you might find yourself overwhelmed with everything from managing discounts to keeping track of inventory.
Here’s the good news: you don’t have to do it alone. With the right Shopify apps and tools, you can automate and streamline everything—from running flash sales to recovering abandoned carts—while providing an incredible shopping experience for your customers. The result? Less stress for you and more money in your pocket.
This guide covers the best Shopify apps for Black Friday and Cyber Monday. Whether you’re looking to offer more thoughtful discounts or optimize your shipping and fulfillment, we’ve got you covered.
Why You Need Shopify Apps for Black Friday and Cyber Monday (BFCM)
Let's be frank for a second: BFCM, there isn't any sale; it's the sale. You'll want every solid tool in the shed to handle all the traffic, orders, and customer inquiries heading your way. Using Shopify apps will:
- Automate repetitive tasks by letting an app handle jobs like applying discounts, sending cart recovery emails, and managing your inventory. For instance, implementing automatic discounts can streamline the checkout process and enhance customer satisfaction.
- Enhance customer experience: Personalized recommendations, loyalty programs, and quick responses to queries will keep your customers engaged and happy. Additionally, free shipping marketing strategies during BFCM can significantly boost your conversion rates.
- Allowing upsells, cross-sells, and abandoned cart recovery can increase conversions and ensure that apps capture sales opportunities wherever possible. Understanding the difference between promotion and discount can help you craft more effective marketing strategies.
- Smoothening of operations: Make sure the fulfillment, inventory, and shipping are all efficient to avoid chaos at the high tide of orders.
- You can focus on growing your business with the right apps while technology takes care of the rest.
Comparison of Shopify Apps for Black Friday and Cyber Monday
Top Shopify Discount Apps for Black Friday
Managing discounts manually can lead to mistakes or missed opportunities, but Shopify discount apps make it easy to offer compelling deals and automate promotions. Here’s the top Shopify discount apps that will help you easily create and manage effective deals for the big day.
Discounty.ai: Simplify and Optimize Your Discounts
Discounty.ai is designed to make discount management easier and smarter. Whether you’re creating tiered discounts, flash sales, or personalized promotions, this tool uses AI to optimize your strategies in real-time, ensuring you get the best results without overcomplicating things.
Key Features:
- Smart Campaigns: Automatically apply discounts based on customer behaviors, like cart size or purchase patterns.
- Flexible Combinations: Run multiple promotions at once, such as ‘Buy 3, Get 30% Off’ alongside a sitewide discount.
- Tiered Discounts: Easily set up multiple discount levels, like 20% off for 2 items and 30% off for 3. If you want more information about what tiered discount is, read this article.
- Advanced Pricing Options: Choose how discounts are calculated—based on either the original price or the compare-at price.
- Easy Product Filters: Include or exclude products from your campaigns with simple filters.
- Schedule Discounts: Set start and end dates to automate your discount periods.
- 24/7 Support: Get expert help whenever you need it.
With Discounty.ai, you can set up campaigns quickly, optimize them automatically, and focus on other aspects of your business while it handles the rest.
Request a Demo
Libautech: Announcement Bar
Showcase your BFCM deals with a sleek and customizable announcement bar at the top of your Shopify store. This app keeps customers informed and excited whether you’re promoting discounts, free shipping, or important updates.
Free Plan Available: Paid plans start at $3.95/month with a seven-day free trial.
Simple Bundles & Kits
Do you want to offer product bundles or create kits during BFCM? Simple Bundles & Kits helps you generate custom bundles that increase average order value and make it easier to manage your inventory and fulfill orders.
Free Plan Available.
UpCart—Cart Drawer Cart Upsell
Encourage customers to add more items to their cart with UpCart, which offers a slide-out cart highlighting free shipping goals and upsell recommendations. This is a great way to maximize the average order value during BFCM.
Free Plan Available.
Zoorix Bundle Kit & Cross-Sell
If you want to take bundling to the next level, Zoorix helps you create bundle offers and cross-sell products in a way that feels natural to your customers. You can run promotions like "Buy One, Get One" (BOGO) or create combo deals for higher conversions.
Free Plan Available.
Top Marketing Apps for BFCM
Marketing is key to BFCM success, and you’ll need to cut through the noise of all the deals. The following apps help you create effective marketing campaigns that attract attention, engage your audience, and drive sales.
Octane AI: Advanced Quiz Maker
Personalize your customer interactions with Octane AI’s Quiz Maker. This tool lets you create interactive quizzes that guide customers to the perfect products. It’s a great way to boost engagement and tailor recommendations.
Pricing: Plans start at $50/month with a 14-day free trial.
TxtCart: SMS Marketing & AI
Recover abandoned carts and drive conversions with TxtCart, which sends personalized text messages to customers. Real agents back the AI-driven prompts, giving the messages a more human touch.
Pricing: Starts at $29/month with a 14-day free trial.
Promo Video Maker
Video content is key during BFCM. Promo Video Maker helps you easily create promotional videos for Instagram, YouTube, and more, pulling content directly from your Shopify store.
Free to Install.
Shoppable Instagram, UGC & Videos
Engage your customers with shoppable Instagram posts using Shoppable Instagram. This app turns your organic social content into products that can be purchased directly on your store’s website.
Free Plan Available.
PushOwl & Brevo: Email/Push/SMS Marketing
Automate your marketing with PushOwl, which integrates email, push notifications, and SMS marketing into one platform. Whether sending abandoned cart reminders or launching flash sales, this app keeps your customers engaged throughout the BFCM weekend.
Free Plan Available.
EcomSend Pop Ups, Email Popups
Boost your email and SMS sign-ups with EcomSend, an app that creates eye-catching pop-ups to capture leads and build your customer base ahead of BFCM.
Free Plan Available.
Privy – Popups, Email, & SMS
Take control of your BFCM marketing with Privy, an all-in-one app that helps you create email campaigns, SMS reminders, and pop-ups. It’s perfect for growing your list and sending targeted messages to drive conversions.
Free Trial Available.
Inventory Management Apps to Avoid Stockouts
Inventory management is critical during BFCM—you don’t want to run out of stock when the sales are rolling in. These apps help you track stock levels, forecast demand, and automate reorders to ensure your store is always ready.
Stockbot Inventory Forecasting
Stockbot automates low-stock alerts, ensuring you never run out of a popular product during BFCM. Set your thresholds and get notified when inventory drops below the desired level.
Free Plan Available.
Inventory Planner Forecasting
Are you looking for deeper insights into your inventory? Inventory Planner Forecasting analyzes your sales trends to forecast demand and helps you prioritize your vendor orders.
Pricing: Starts at $249.99/month.
TPOP: Eco Print on Demand
Launching new products for BFCM? TPOP allows you to start a print-on-demand business without worrying about holding inventory. As products are ordered, they’re printed and shipped directly to your customers.
Free to Install.
Improving the Customer Experience with Personalization and Loyalty Apps
While discounts get customers in the door, a personalized experience and loyalty programs are what keep them coming back. The following apps help you build long-lasting customer relationships by rewarding loyalty and offering personalized shopping experiences.
Glow: Loyalty Points & Rewards
Reward your customers for shopping with you during BFCM and beyond with Glow. This app lets you create a customizable loyalty program that incentivizes repeat purchases.
Pricing: Paid plans from $9/month.
LimeSpot Personalizer
LimeSpot personalizes the shopping experience by recommending products based on each customer’s browsing history, boosting cross-sell and upsell opportunities.
Free to Install.
SC Product Options
Allow customers to customize their products with SC Product Options. This app makes it easy to add swatches, dropdowns, and more to your product pages, enhancing the shopping experience.
Free to Install. Paid plans start at $14.99/month.
Top Shipping and Return Apps for BFCM
Efficient shipping and return processes are essential for BFCM success. Customers expect fast shipping and easy returns, and these apps help you meet those expectations.
Easyship
Easyship automates your shipping process, syncing orders and providing access to over 250 carriers. You can even display real-time shipping rates to your customers, complete with taxes and duties.
Free to Install.
Parcelify
Parcelify allows you to customize shipping rates based on product tags, weight, and location, ensuring customers get accurate shipping quotes during BFCM.
Pricing: Starts at $19.99/month.
AfterShip Returns & Exchanges
Simplify your return process with AfterShip, which automates returns and lets customers handle the process through a self-serve portal.
Free Plan Available.
Conclusion
Black Friday and Cyber Monday are huge opportunities for your Shopify store to shine, but having the right apps in place can make all the difference. Whether managing discounts, keeping inventory stocked, or personalizing the customer experience, these tools will help you run a smooth, successful BFCM season.
But if you want to make discount management as simple as possible, Discounty.ai has your back. With its smart AI-powered features, you can set up discounts that practically run themselves—whether you're creating tiered deals, flash sales, or personalized offers. Why stress over complicated discount setups when you can automate the process and focus on what matters most?
Want to take your Black Friday sales to the next level?
Try Discounty today and see how easy it is to create powerful, automated discounts that work for you. Request a demo now, and get ready to crush your BFCM goals!
BFCM Store Readiness Quiz
Not sure if your Shopify store is ready for the BFCM rush? Take our BFCM Store Readiness Quiz!
BFCM Store Readiness Quiz
1. Have you installed and tested your discount and cart recovery apps?
Yes
No
2. Is your store optimized for mobile shopping?
Yes
No
3. Have you set up automatic low-stock alerts to avoid stockouts?
Yes
No
4. Are your email and SMS campaigns scheduled and personalized for different customer segments?
Yes
No
Your Score:
0-2 points: Your store still needs work!
3-4 points: Almost there! Just a few tweaks and you’ll be ready for a successful BFCM.
